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ABOUT

You've got enough on your plate, let us be the extra set of hands you've been wishing you had. We're your team to lean on for everything digital marketing, so you can focus on steering your business into the future.

In the world of marketing, many claim to have found the elusive treasure chest of guaranteed success. They promise to unearth pure gold, flawless diamonds, and the secrets to endless riches—all while being risk-free. But here’s the truth: the marketing landscape is more like a vast, uncharted minefield, where every move carries its own set of challenges and uncertainties. 

 

At Untapped, we take a different approach. We know that mining for marketing gold doesn’t always yield immediate results, and finding the perfect gem in the rough isn’t a guaranteed outcome. We’re not here to sell you empty promises, and we won’t sugarcoat the realities of the marketing journey. Instead, we roll up our sleeves, dive in, and embrace the adventure of uncovering the hidden treasures within your business.

OUR STORY

Untapped specializes in helping small businesses across Nova Scotia tap into their full potential through the use of strategic digital marketing. Established in the heat of the 2020 pandemic, we're well adapted to pressure cooker situations and high-stakes marketing campaigns. 

We've been through the changes – yesterday’s marketing tactics won’t drive tomorrow’s brand growth. We're all about testing the waters, changing our approach and finding what works best for each unique business. Being proactive and consistent is the key to being aware of what makes your target market tick, and what ticks off your existing customers.

Finding the right growth partner is crucial. That's why we ensure we're a good fit before we begin to work together. If we don't jive off the top of our first meeting, the relationship will likely become stagnant pretty quickly. Neither of us wants that!

We work closely with our clients to better understand their current struggles and future goals. It's hard at times to see your business from the outside. So, that's where we shine. We dive into the strengths of your foundation, the weakness of your walls, the opportunities of your offering, and the threats leaking from your pipes. Simply put, we get to the bottom of your business.

OUR TEAM

OWNER / MARKETING DIRECTOR

DEVIN SMITH

PHOTOGRAPHY / CONTENT CREATION

MEL CHERRY

VIDEOGRAPHY /

POST-PRODUCTION

GEE CLARKE

OUR VISION

Our business was built on the foundation of a client-centric approach. We ensure that our clients are the centre of Untapped's philosophy, operations, and purpose. We take pride in building relationships that last, and marketing that works.

ELEVATION

SUCCESS

TRANSPARENCY

VALUE

MOTIVATION

ACCOUNTABILITY

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